Digital Signage as part of outdoor advertising is today’s fastest-developing ad platform. The information displayed on the screen can be in text format or in dynamic format (image, film, voice).

It is widely used as a POS (Point Of Sales) or POP (Point Of Purchase) advertising platform which offers the advantage of displaying information in the right place and in the right time (e.g. in a shop during shopping or at a reception when visitors need information). Pictures in motion, dynamic information, voice effects are much more effective as marketing tools because they catch the eye more easily than static or printed materials. The use of digital signage applications grows significantly, because it is simple, can be started automatically, works over long periods, has no moving parts and is cost effective.

Digital signage is a mixture of hardware and software, where a screen displays a chosen content. The screen sizes vary from the smallest indoor screen, to the largest outdoor displays. The screens can be installed in upright positions just like paper posters and also in landscape formats like television screens, even behind a window display or in a customer-service area.

Landscape-format screens are often divided into parts: sides – as a static panel (e.g. display of ticket numbers for queue management), below – as a ticker (e.g. currency exchange rates, news), centre – as media content (e.g. commercials, presentations, slide shows).