In recent years more and more financial institutions have started using Queue and Customer Management Systems in their nationwide branch networks. Among many other benefits the management will find the following:
  • sales become more finely measurable (by country / region / branch / clerk / time-period / services, etc.)
  • customer services become measurable (administration time / back-office work time, etc.)
  • success rate of customer services becomes measurable (successful / unsuccessful sales)
  • cross-sales become measurable

All these allow more efficient, more closely-targeted marketing.
Among the elements of customer service where we can increase measurement, we can support and individualise services as follows:
  • address customers before they enter the branch (see Digital Signage Solutions)
  • VIP customer service (card identification, clerk selection)
  • customer identification before they get to the clerk (by card)
  • integration with CRM / Front-end systems (full customer image based on card identification)
  • online management information (see Dashboard software)
  • branch sales measure, optimisation and reorganisation (see Consultancy)
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