Reports on KioskCom Europe
19/10/2009
Onlinet was one of the speakers on KioskCom Europe 2009 in London. The Digital Signage Today, the Kiosk Marketplace, the Self Service World and the Retail Customer Experience web portals reported about the Onlinet's solutions presented on the show.
1. Lack of motivation: There has to be a reason for the customer to watch or interact with the screen.
2. Lack of targeted content to a targeted audience: Many industry pundits are now saying “relevance is king,” meaning no matter how good the content is on the screen, if it doesn’t resonate with the viewer it is worthless.
3. Results are not measured: If no measurement takes place, there is no way to judge the effectiveness of the campaign.
The solution Penzes offered was a counterpoint to his three reasons for failure.
“You have to create motivating content that’s targeted to a specific audience, then measure results in order for these projects to become efficient,” he said."
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Outstanding sailors
23/06/2009
Gábor Somogyi, a journalist from PONT.hu magazine, interviewed Adam Wortmann, one of the owners of ONLINET Group.
This queue we like
14/12/2007
A Budapest Business Journal reporter, András Metzinger, chats with Tibor Marczali and Adam Wortmann, managing directors of ONLINET Ltd. about the importance of the queue, plus the past, present and future of the company.
Guest of the Day
13/11/2007
ONLINET article in Computerworld magazine
24/09/2007
On 11th of September an article about ONLINET was published, near an editorial article about CRM (customer-relationship management) in banking systems, in Hungary’s Computerworld magazine. Tibor Mozsik, the author of the article, says: "Trends suggest that in 2 to 3 years customer-relationship management will become an integral part of the everyday routine."
